Jelena’s involvement with TOC started in 1999 when she translated Goldratt’s Satellite Program. In 2000 Jelena met Eli Goldratt and started working in his team. By 2005 when she joined Goldratt Schools, Jelena had already had over 6 years of TOC experience. She had translated to Russian Eli Goldratt’s books The Goal, It’s Not Luck, Critical Chain, Goldratt’s Satellite Program, TOC Insights, developed teaching materials, taught and assisted manufacturing and distribution companies in Russia and Ukraine in implementing TOC solutions. From 2005 to 2011 Jelena worked with Goldratt Schools first as Regional Director for Russian Speaking Regions, and later she also took the responsibility for GS activities in Europe. Since 2010 Jelena has been a partner and International Director of TOC Strategic Solutions. Since 2015 Jelena has been working for tocExpert.
Jelena is a co-founder and co-president of the TOC Practitioners Alliance that was founded in 2011, and a co-founder of the center for further TOC development TOCEXPERT ThinkCamp.
Jelena is the author of four advanced books on Thinking Processes: Behind the Cloud – Enhancing logical thinking, 2011; Through Clouds to Solutions, 2013; Mistakes and Difficulties in Working with ТOC Logical Tools, 2014; A Good Strategy & Tactic Tree, 2016. Together with Oded Jelena wrote the book Theory of Constraints Fundamentals, 2012. Jelena is an author of chapters in many TOC books, has a lot of publications, and is a translator and editor of several leading TOC books.